Alexandre Gama, born June 1st, 1958, in Rio de Janeiro, is one of the Brazilian advertising market’s top performers, having worked in advertising, advertising, and advertising throughout his 35-year career. He’s arguably best known for founding Neogama, which takes after Mr. Gama’s own last name. Mr. Alexandre Gama also serves as Neogama’s Chief Executive Officer and Chief Content Officer, as the founder knows his agency inside and out.
Mr. Gama wasn’t fed with the proverbial silver spoon and given enough inheritance to purchase an advertising agency – he built it himself. Let’s learn more about how he accomplished this feat, as well as experienced such success in his advertorial career.
A certificate from the Armando Alvares Penteado Foundation in Advertising and Communications was the first step Alexandre Gama took towards working in the field. In 1982, after working odd jobs and later earning that degree, he found a job at Standard, Ogilvy & Mather (today known as Ogilvy & Mather) that required him to write bodies of text and short jingles for advertisements, promotions, and press releases, as well as create original content for such pieces.
Mr. Alexandre Gama found his first occupation in advertising in 1982. Eight years later, he secured a position at DM9, another advertising agency, as the Creative Director, as well as a responsibility to keep copywriting. This combination of responsibilities, paired with his college degree, helped him earn the official title of most awarded copywriter and content creator throughout that four-year period, from 1990 to 1994. After a brief stop at Almap BBDO, Mr. Gama went to Y&R (formerly known as Young & Rubicam) after the firm’s executives realized exactly how dominant Alexandre was in advertising.
Alexandre left the agency in 1999 to fuel his own endeavor – Neogama. The agency had formerly partnered with London firm BBH, although Neogama became independent again in 2016.